How listings help your marketing and SEO

Search engine optimisation is mostly about three things: having useful pages about you, being mentioned consistently across the web, and sending people to the right place. Help Barter listings help with all three.

1. A page at your own name

Every Business, Profile and Organization Listing, and every Featured Post, has its own public address:

• /business/your-business-name
• /profile/your-name
• /organization/your-organization
• /post/your-headline

Each page is readable by search engines and included in our XML sitemap. When somebody searches for your name or your business, your listing is one more result that leads to you.

2. Consistent business details (citations)

Local SEO rewards businesses whose name, address and phone number appear the same way across trusted websites. A Business Listing carries exactly those, plus a map link and your opening details — another consistent citation for your business.

3. Links to everywhere you are

Your listing links to your website, your shop, your social profiles and individual products. Visitors who find you on Help Barter click straight through. As search engines ask of every paid placement, these links are marked nofollow; their value is the people they send, and those visitors count.

4. Content people read

A Featured Post is an article with your name on it. Useful articles get read and shared, and every share is someone new discovering you. Tags and a category help the right readers find it.

5. Fresh activity

Products, posts and reviews keep your presence active. Editing a live listing is easy, and every edit is reviewed so your page stays trustworthy.

Put it together

• Create a Business Listing with your full, consistent details.
• Write a Featured Post that answers a question your customers ask.
• Add a Coupon Listing to give shoppers a reason to act now.

Read How listings work.